Tuesday , August 20 2019
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A footy match gets right what Fashion Week can’t manage

Genuinely perplexed, I asked a few people way more stylish than myself if late was a 2019 trend I’d not yet caught up with. “No surprise on this face,” said writer Melissa Singer, who has covered her fair share of fashion events for The Herald and The Age. Late, it appears, is not the new black at all. It’s the old black – the LBD worn by Australian fashion festivals year in, year out. (Less so, apparently, by fests in the style capitals of Paris, London and New York – interesting, non?)

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The fashion industry is forever asking to be taken more seriously, to be treated as an important sector that contributes significantly to the economy. Which it is, and does. To that end, here’s a tip: it’s not trendy, nor business savvy, to be mega-late. It’s either arrogant or incompetent, neither of which reflects well on you. I know this because I used to be a tardy type, but have mended my ways (with some work still to be done – lest my husband be reading this and splutter into his tea).

So: start on time. It’s difficult, I’m the first to concede, but can be done with willpower and a zero tolerance policy. Just ask those who run the Swiss railway system – or any of our arts centres or football codes. Penalise designers who don’t begin at the advertised time, and I’m betting they soon will. If it’s a matter of waiting for models to show up from a previous (late run) show, then improve your model scheduling. If it’s about influencers and editors who you need in the front row, let them know they’ll miss the whole shebang if they’re laggards, and they’ll be there fast enough.

It’s called professionalism. Your labels – and your audiences – deserve it.

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