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Price is right: Bulldogs name premirship-winning captain to new role

“I ran my own business in New Zealand for three years that also gave me a wealth of experience and knowledge I didn’t previously have. I am really looking forward to working with everyone at the Bulldogs and to continue building towards making this club great again.”


Chair Lynne Anderson looked forward to what Price could bring to the role.

“I’m thrilled that Pricey has decided to join our revamped football department,” she said. “One of our goals as a new board was to attract the best talent, both on and off the field. Steve has undeniable high performance experience and importantly will bring his blue and white passion to this role. While on the board he has helped shape the long term strategy around rebuilding our club and I could also see he had a growing excitement around where we are heading.

“Ultimately, he wanted to be a part of making sure the right change occurred. I know my Dad, as a long-time CEO, would be smiling to see that one of his youngest recruits to this club will now return to help guide it back to the top in line with our famous Bulldogs DNA.”

Bulldogs CEO Andrew Hill added: “After spending some time making sure that we found the right person, Steve was the outstanding candidate that came out of our interview process,” said”Part of our long-term planning here at the Bulldogs is to return to adopting a development club philosophy. With the formation of stronger ties to Country New South Wales and a commitment to our local junior league and pathways system, we felt that Steve was the perfect person to bring all these pieces together.

“Steve has great leadership skills and a wealth of experience across both football and business. He also has a unique ability to be able to link our past to our future and he will bring a strong vision around the development of culture and family values at our club.

“Steve also has a great understanding of what a player in the NRL needs in terms of support and has been the chairman of our player wellbeing and welfare committee for the past 18 months.

“With the recent appointment of Jack Mesley as Chief Commercial Officer and Stacie Brand as Membership and Fan Engagement Manager, we are continuing our long term plan to recruit and develop the best people, on and off the field.”

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