“It is about giving our customers the most comprehensive racing coverage wherever, whenever and however they want it, in an innovative way,” said Tabcorp’s managing director of wagering and media, Adam Rytenskild.
A report by investment bank UBS released this week said that streaming live vision was attractive to 53 per cent of gamblers, and that about 80 per cent of those who install a bookmaker’s steaming app going on to bet with that operator.
The app will show harness and greyhound racing from across the nation but Tabcorp has not secured the rights to show Victorian and South Australian thoroughbreds on the app. Rights to stream those events are held by racing.com, which has a tie-up with Sportsbet and Ladbrokes.
Tabcorp, which also runs lotteries and keno, has been sacrificing profit margins and spending big on advertising and “generosities” to punters to maintain its market share against online bookies.