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Perth fashion icon evicted from Beaufort Street as rental woes bite

In a Facebook post on the company’s page in February this year, a customer inquired on clothes they had ordered after not receiving a response to several emails. Store owner Pippa McAuliffe told them to email a generic store address so they could “look into it ASAP”.

In late November 2018, another customer asked the fashion retailer for a phone number but were told on social media to “provide your contact details and we are happy to call, as we only have email contact at the moment”.

The last Facebook post of Billie & Rose appeared on July 29 and showed a photo of a model in “some restocked Moxy jeans in store and online”.

The store’s Instagram page appeared active until Monday, although other posts in recent weeks had randomly announced the store would be closed on certain days.

A 40th birthday party was held at the Inglewood warehouse just on Saturday night, which WAtoday understands was a close friend of the owners.

Mt Lawley retail strip on the mend?

While recent fortunes have not favoured Billie & Rose and other dining and retail outlets along Beaufort Street, in particular the Highgate area, others further north in Mt Lawley across Walcott Street are showing positive signs for Perth’s struggling retail strips.

Hemisphere Hair is one such business, and co-owner Jenny Mammoliti told WAtoday on Tuesday the store had even taken over a bigger tenancy near its original salon, which celebrates 20 years of operation next week.

“We were next to Gelare but moved into a bigger store … business is going well,” Ms Mammoliti said.

Two doors down at long-established Department on Beaufort, business is also ticking over.

Store manager Camille said the boutique had been engaged to dress models for the closing show of the upcoming 2019 Perth Fashion Festival and weekend customer walk-ins were “as steady as ever”.

Sales were also consistent nearby at clothing store Seed Heritage, which had been in the hood on the corner of Walcott and Beaufort streets for three years, the retailer said.

New fashion boutique Weekends, across the road from Hemisphere, had just opened, as had bar and food caterer Le Rebelle.

Ice cream parlour Gelare, next to Department on Beaufort, was “pumping as usual”, retailers said, but the once-famed Cantina 663, which was once next door to the 10-year-old ice cream establishment, was still empty and up for lease after closing several months ago.

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