The Extinction Rebellion group has risen to prominence after protests around the world, including in Switzerland and here in Australia. It wants to see politicians and businesses take tougher and swifter steps against climate change.
We can all say ‘OK, it’s finished, let’s quickly make hay while the sun still shines.’ Or we can try to do something active about it.
“I can understand people in the streets gluing themselves to doors,” Hoffmann told Reuters. “Violence should never be allowed, it should not happen. But the fact that people are panicked about the future, I understand that.”
“Today, the company which says ‘I’m not doing any harm, I’m using resources and activities in a way that doesn’t harm,’ that company is behind the curve,” he said.
“We need to be net contributors. We need to repair the damage done. Short-term profit maximisation has destroyed the planet, environmentally and socially.”
Hoffmann cited a new Roche remuneration model for the company’s US salesforce, which sees pay more closely tied to patient outcomes rather than numbers of pills sold, as an example of his company’s pursuit of longer-term goals and sustainable practices.
“Society is destroying the planet. And that’s happening in front of our eyes. We can all say ‘OK, it’s finished, let’s quickly make hay while the sun still shines.’ Or we can try to do something active about it.
“And I believe business is the way to do it,” he said.