Australia’s top American economic and cultural diplomacy push, G’Day USA, will be toned down in light of the bushfire crisis and focus on raising relief funds while also repairing the nation’s reputation as a tourist destination.
The G’Day USA gala in Los Angeles on January 25, attended by A-listers from entertainment, commerce and politics, will be lighter on glitz and glamour this year, with the focus on raising money for the American Australian Association’s Australian Bushfire Relief Fund, sources close to the event said.
The multi-day G’Day USA event – organised by the Department of Foreign Affairs and Trade, Tourism Australia, Austrade and Qantas – will also have a pared-back media contingent. However, events with business leaders and trade officials will go ahead.
Australia’s government and tourism industry delegation will focus their briefings on repairing Australia’s credentials as a tourist destination, after terrifying images of bushfires in the NSW South Coast and Victoria’s Gippsland region were splashed across newspapers and television bulletins worldwide.