The Herald has spoken to several punters who picked up tickets before the price spike – but even after the surge, they were all sold, showing fans were more than happy to pay the astronomical price.
“I took a risk because the price point was about to become ridiculous,” one fan, who wished to remain anonymous, said. “I would have enjoyed Nadal-Khachanov as a tennis lover.”
There are now no tickets available for the fourth-round clash. In contrast, briefs are available for Tuesday night’s first quarter-final session for just $270 – well below the $480 asking price for Nadal-Kyrgios.
The eye-watering price of seeing Nadal take on Kyrgios in the flesh is more than that for the most expensive seats for the AFL grand final ($422), NRL grand final ($380) and NRL State of Origin ($385).
“Just thought I would have a look at getting some tickets for Kyrgios vs Nadal for Monday night on Rod Laver Arena. $480 a ticket. Absolutely farcical,” angry fan Michael Tye said.
The demand for Kyrgios-Nadal ticket prices is of little surprise when looking at the television ratings Channel 9 have pulled in from the Australian No. 2’s matches.
After cracking an average audience of more than one million during his first round win against Italian Lorenzo Sonego, Kyrgios’ thrilling win against Khachanov had television sets across the country tuning in.
The audience peaked at a tick over two million viewers on Saturday night, with the average audience settling at just over 1.4 million. The astronomical numbers are expected to rise when Kyrgios squares off against Nadal, too.
Dynamic pricing caused an uproar in 2017, when the AFL introduced it to their fixtures. The AFL argued the lower prices for games which had less demand would outweigh the additional cost of blockbuster matches but the AFL Fans Association disputed this claim, providing analysis which showed ticket prices increased far more than they decreased.
Tennis Australia were asked to comment on the soaring prices but declined.
Kyrgios has already played in front of three consecutive packed houses at Melbourne Arena, where fans have waited up to two hours to get a glimpse of the controversial star.
“I think the crowd’s awesome. They get a bit rowdy in there,” Kyrgios said of the Melbourne Arena fans. “I’ve had such good memories in there. I love playing there. I don’t know, I just feel at home.”
Sam is a sports reporter for The Sydney Morning Herald.