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Apple’s $100k Mac is for pros, literally this time

How does one evaluate a computer that starts at $9999, and can be configured up to $95,000 when fully specced? By admitting, off the bat, that you almost certainly do not need the Mac Pro. The iMac Pro, at a comparatively reasonable $7299, is already too much computer for almost anyone’s needs.

So who exactly is the Mac Pro for? The short answer is video and audio professionals, whose time is so valuable the machine will eventually pay for itself. The longer answer depends on the mysterious Afterburner card, and what it might bring to the Mac Pro in software upgrades.

The new Mac Pro, pictured with Apple's Pro Display XDR, is much more computer than any consumer needs.

The new Mac Pro, pictured with Apple’s Pro Display XDR, is much more computer than any consumer needs.

But let’s stick with that price for one more paragraph, because it is a shocking amount of money to spend on a computer, and it helps fuel the idea that Apple makes overpriced devices. But the only competing computer in this field is HP’s Z4 G4 workstation, and its base price is about the same. So while we can and should gawk at the price, keep in mind there is a market for these machines.

The new Mac Pro is an incredible feat of industrial design and engineering. It is a modern upgrade to the first computer I ever truly loved and could also not afford, the ‘Quicksilver’ G4 Mac Pro. That thing was a beast, but had the most elegant case with easily swappable parts inside. This new Mac Pro is just as easy to upgrade, and looks almost too simple with its case removed, with so many slots available for RAM, storage, graphics cards, or whatever else you want to throw in it.

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