Saturday , June 6 2020
Breaking News
Home / National News / How a Brisbane winery has earnt more during COVID-19

How a Brisbane winery has earnt more during COVID-19

Mr Penberthy said taking their products online had attracted regional and interstate customers.

“We have been selling in-home wine tasting kits to people in Sydney, Melbourne and even places in Western Australia,” he said.

“We’ve done two trips to Toowoomba for people wanting to do these types of experiences.”

City Winery Brisbane winemaker Kris Cush (on the screen) steps Jon through the process of creating his own wine.

City Winery Brisbane winemaker Kris Cush (on the screen) steps Jon through the process of creating his own wine.

QUT Business School Professor Gary Mortimer said many businesses had pivoted and adapted to new business models, offering virtual experiences and moving into new products.

“I think it’s incredibly smart for small businesses who have adapted to find different channels of revenue,” he said.

Professor Mortimer said the food culture would change as customers would remain cautious about social distancing.

“Many of these establishments will have to put particular protocols and their patrons’ health and safety even when all restrictions are lifted,” he said.

“It’s reasonable to think, they may continue these new offers that they’ve developed this new revenue.”

Mr Penberthy said the business was working on creating a website purely for virtual experiences at home.

“The key takeout is that this is a whole new business opportunity that we are willing to continue and ride the wave,” he said.

“We’ve managed to keep all our staff on board and now are looking at international opportunities,” he said.

“We plan to deliver even into Chinese and Eastern markets, transferring videos in Mandarin with one of our staff members who speaks the language to pivot our offering.”

Mr Penberthy said they were happy to welcome diners into City Winery Brisbane from this weekend but was pleased to keep the other options for customers unable to visit them in person.

Looking for some good news?

We could all do with some good news right about now. That’s why we have launched The Good News Group, a Facebook group where we’ll share uplifting, inspiring and positive stories and invite members to do the same. Join the group here.

Most Viewed in National

Loading

About admin

Check Also

As the day unfolded: No new infections in Victoria; NSW records ten days with no locally-acquired cases

The U.S. meat industry crisis that saw thousands of sick workers, surging prices and grocery-store …