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‘Fun, cuddly and inviting’: This cult winter coat just won’t go away

Scanlan Theodore, shearling Teddy $3800.

Scanlan Theodore, shearling Teddy $3800.

“The Teddy Coat makes you look a bit like a teddy bear and is very, very big this season,” says Sunday Life fashion director Penny McCarthy. “We’ve seen lots of versions in faux fur, mostly in those beautiful neutral colours, and it’s an absolute cult coat.”

“The colour plays an essential role,” says Jac Hunt from Jac + Jack, who has also produced a “Teddy Sweater” as an alternative to the coat with the same fuzz-factor. “Camels and teddy tones serve as an emotional connection and the cut has to be oversized so it completely envelops you and is like wearing a warm hug,” Hunt explains. “It is fashion’s way of connecting us back to childhood and that resonates. It’s fun, cuddly and inviting.”

But not all Teddy Coats are created equal: there are many variations on price, from an upmarket Scanlan Theodore investment piece in lambswool to a fast fashion bargain from Japanese giant Uniqlo for under $50. It’s hard to get your hands on a premium one, with many selling out online before they hit the stores. As with most things, it’s better to spend a little more on the best version you can afford, so you won’t have to toss it out next season and create polyester landfill.

Melbourne-based outerwear brand Friends With Frank introduced its version of The Coat last season and it immediately took off. “This year we sold out within weeks of launching, then it’s been on pre-order and sold out again,” says founder Julia McCarthy (who is no relation to Penny). “We’re about to receive our third drop in July.”

Friends With Frank, Harriet, $399.

Friends With Frank, Harriet, $399.

So has it still got legs? “I feel like people are seeing it as a “forever” coat, so I hope the trend continues,” says McCarthy. “It doesn’t have to be worn in a loud “trend” sense, it can be worn quite classically, which means it can stick around.”

Jac Hunt thinks that while we have probably seen the height of the trend, it’s still got a few seasons to go. “There will be iterations of the vibe that will continue into next season,” she says. “It has such broad appeal and can be adapted into new forms as fashion evolves.”

Camilla and Marc, Jonah, $999.

Camilla and Marc, Jonah, $999.

The coat’s versatility is key, says Penny McCarthy. “It’s a great look worn over a slip dress or jeans, which is very cool,” she explains. “I like to wear them just over a T-shirt so you don’t have to worry about layering up too much.”

If you’re looking for the next, next big thing, more ‘it’ coats this season include the trench and the reversible shearling. “Trench coats are everywhere, particularly in leather, as well as the classic Burberry style in beautiful wool,” says McCarthy. “Shearling is also great at the moment – it’s so nice and versatile.” Perhaps you can find one in cerulean blue.”

Jac & Jack, Draper, $2600.

Jac & Jack, Draper, $2600.

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