It has emerged McDonald’s this week wrote to Eddings in an effort to make sure its series of offers over the past 12 months had made their way to CA board level.
Sources say the McDonald’s deal would include some direct allocation of funds to the states, who are being asked to have their distributions from CA slashed by as much as 25 per cent.
Given those proposed cuts from head office and the more than 200 jobs lost in the game this year officials down the east coach, in NSW, Queensland and Victoria, are privately asking why McDonald’s don’t appear to have even been considered when there are millions extra available over the term of the sponsorship.
The latest offer from McDonald’s came as recently as a week ago.
CA, however, is making no apologies for putting loyalty before a more lucrative arrangement as it looks to finalise several key sponsorships including a backer for men’s Test series at home following the withdrawal of Domain, part owned by Nine, in February with two years remaining on its contract. KFC has been the naming rights partner of the Big Bash since its inception nearly a decade ago and its association with the sport stretches back 15 years.
CA sources say the yet-to-be-signed new deal is for an improved amount to the previous contract, which is expiring, and that Eddings and the board were already across the McDonald’s offer before the company’s letter this week. KFC’s previous deal was believed to be in the region of $6.5m per year.
“KFC is a longstanding partner of ours and loyalty is important to us during times like this,” a CA spokeswoman said.
The CA board was meeting on Friday afternoon for the first time since director Michael Kasprowicz’s resignation last week.
Chris Barrett is Chief Sports Reporter of The Sydney Morning Herald.