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Don’t let journalism go the way of the cassette tape

It is not too much of a stretch of the old brown plastic tape to say that Mr Glover’s casual tapism might just hand victory to the social media behemoths. You see, I fear that Mr Glover and his legion of followers will be emboldened by their tangling with tape, and will turn their sharpened quills to the slide.

The poor old slide has slid into oblivion. I was chatting to a twenty something yoga instructor this week, and I mentioned slides. “What, you mean a powerpoint slide?” she responded! This is like thinking the answer to a musical Lennon is Julian and not John!

I am talking about that 35mm cardboard framed piece of film. In the 1970s, if you had show-off neighbours who could afford expensive holidays, they were almost certain to take their holiday snaps on slides. These were expensive to develop, so most families were limited to 36 photos. This was a blessing as the inevitable smug slide show on their return was relatively brief.

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Much of social media now, is like a never-ending holiday slide show, with neighbours showing off their supposedly glamorous (and therefore better) lives. We feel compelled to gawk at the duck pouts, the skiing trips, the new clothes, their supposedly cute dogs and their breakfasts. It doesn’t end after the 36th picture. There is no chance that the mechanism will jam and flames will burn a hole through a blurred image of the Parthenon.

There is no escape. Unless we enthusiastically embrace the benefits of old technology. It is time we support journalism and media jobs in Australia and make social media pay their due, and we should be encouraging the return of the cassette and campaigning to bring back slides.

Jim Bright, FAPS is Professor of Career Education and Development at ACU and owns Bright and Associates, a Career Management Consultancy. Email to opinion@jimbright.com. Follow him on Twitter @DrJimBright

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