A top executive at IGA supermarket supplier Metcash has joined calls to ease Victoria’s restrictions on supermarket supply chains, warning it will be very difficult for stores to keep up with the Christmas shopping rush.
Scott Marshall, Metcash’s chief executive of food and the head of the company’s supermarkets division, told The Age and The Sydney Morning Herald supply chains were currently only just holding on and could crumble once demand strikes up in the Christmas months.
“There’s no doubt that supply is challenged and has been for the past six months now. It’s hard to catch up, let alone to get in front, but we have managed until now with the current restrictions,” he said.
The looming increase in demand as shoppers prepare for Christmas will make it “very difficult” to maintain consistent supply, Mr Marshall warned, especially in regional areas. Metcash predominantly supplies IGA stores, which are often located in regional zones.