Keeping domestic sponsors on board is financially critical, and Japanese leaders have been eager to signal the Games’ viability next year.
Recruited by Japanese advertising agency Dentsu Inc., domestic sponsors have paid a record $3.3 billion ($A 4.7 billion) — at least twice any previous Olympics — to the local organising committee. That’s on top of a dozen permanent Olympic sponsors who have signed long term with the International Olympic Committee. Some also have individual contracts with Tokyo organisers.
Japanese organisers are saying little, however, about how 15,400 Olympic and Paralympic athletes, staff and officials will be safe with no vaccine or treatment for the virus yet available.