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‘Great memories’: Raiders back with Canberra Milk as 2021 major sponsor

“They’ve been with us for 38 years. We hit a bit of a bad patch there a month ago and they stepped straight up,” he said.

“To have two iconic brands back together, back on the front, is fantastic for Canberra and fantastic for us.

The Milk era coincided with the Raiders' last premiership in 1994.

The Milk era coincided with the Raiders’ last premiership in 1994.Credit:Daniel Landon

“We will forever be thankful and very proud to run out next year with the Canberra Milk brand, it’s going to bring back some great memories.”

Furner said negotiations with interested parties were already taking place for 2022 onwards.

Beyond 2021, Capitol Chilled Foods Australia, which produces Canberra Milk, will determine which of their brands will feature on the jersey.

Coach Ricky Stuart said he was excited about the rejigged partnership agreement for 2021.

“I remember this great jumper here. I played in it myself … We take a lot of pride in the Milk, it’s a wonderful slogan,” he said. “‘Up the milk’ goes back a long time.

Huawei announced in August they would be stepping aside as major sponsor of the club due to the fallout from COVID-19, allowing the club to renegotiate its contract with their long-term partner.

Huawei announced in August they would be stepping aside as major sponsor of the club due to the fallout from COVID-19, allowing the club to renegotiate its contract with their long-term partner.Credit:Ben Pollack/Canberra Raiders

“It’s something that when you talk about our fans, they are very proud of the Canberra milk branding. When you do go back and look at a lot of the old photos with some of our greats – it’s something strong there with the emblem of the milk.”

Over the four decades of their partnership, Capitol Chilled Foods Australia has displayed three of their brands – Bega Cheese, Canberra Milk and Dare Iced Coffee – across the club’s apparel.

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