Insurance Australia Group, the parent company of CGU, one of Collingwood’s key sponsors sponsors with branding across the back of the jumper, admitted they are troubled by the report into racism at the Pies.
CGU’s sponsorship ends at the end of this season. They informed Collingwood last year that they would renew the sponsorship after this year.
“We have discussed our concerns around racism with the Collingwood Football Club since last year and we’ve spoken with the club regarding our expectations and to gain an understanding of the actions that would be taken at the time, including the commissioning of this report,” an IAG spokesperson said.
“We are a significant supporter of reconciliation in Australia and as a business we are focused on promoting diversity, inclusion and belonging in all our communities.
“We’re deeply concerned and disappointed by the findings of the report and the club has assured us that recommendations will be implemented as quickly as possible.