Albert Cerminara is another ice cream truck operator in Melbourne’s west. His business, Mr Fresh Truck, is currently focusing on pre-orders in lockdown. However he has been driving through the suburbs when restrictions have lifted.
“It’s a new market, people are at home, people are locked up, people are home-schooling,” he said.
“The hostility and frustration, we put that music on and they come running out — the mothers and fathers too.”
Mr Cerminara said the truck was started by his father, “an old school Italian”, who had been serving ice creams from the back of a van for 40 years.
“It’s absolutely going back to our roots, it was like ‘hey there’s no income, let’s go back to what we know and what we’re good at’,” he said.
“It’s where it all started.”
While the product is mostly the same as those early years, some things have changed. Ice creams that once cost 65 cents are now priced at $4 or $4.50. Payment can be made using EFTPOS. Facebook has become a valuable advertising tool.
“At the peak we were getting 200 messages,” he said.
But not everyone is completely happy about ice cream trucks visiting their area in lockdown.
A recent thread on the Melbourne subreddit site highlighted that Greensleeves can actually be a bit annoying, particularly when playing on repeat with no way to escape it.
There’s also the problem of getting kids to concentrate on anything else once they hear that music playing.
“It is definitely something we’re mindful of, we’re not blasting out at huge decibels either,” said Mr Clark.
“We are mindful that people are working from home. It’s good to shut the screen down and get a nice ice cream.”
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